A digital transformation is emerging across the globe with a number of governments in the MENA region kicking off online platforms to continue providing education services. In the United Arab Emirates, Abu Dhabi University added Microsoft Teams and Workspace, along with secure high volume bandwidth and huge cloud storage, cyber security to fend off potential hackers, and ensuring students and educators have seamless interaction during periods of school closure. Moreover, Etisalat UAE helped more than one million students in the country to continue their education through its e-learning initiatives and online platforms. It further allowed over 10 million mobile subscribers to enjoy free browsing of over 800 websites related to education, health, and safety. This is unprecented and will change the dynamics of what solutions the Educators will invest in for the next few years.

The growth opportunities for the e-commerce sector in the Middle East are also scaling as people turn to shopping online because of the absence of other options. With the quality of internet connection and the rate of internet penetration growing quickly e-commerce will be an entire new area of growth in society. These are factors governing the Gulf in general, particularly the United Arab Emirates (UAE), in which this sector is expected to achieve a double digit growth rate on an annual basis until 2024.